Year after year, knock-back after knock-back, he kept trying to convince reluctant journalists to run with his stories. These ideas are so bad, he must have thought, I can’t even pay someone to write about them. But instead of giving up, he changed tack. He commissioned himself. He set about writing the stories that nobody else wanted. Fully expect

No, the real trait we should copy from these two men is their willingness to identify and then deploy what makes them different than others in their work. What that means for you all depends on you or your team.

There are three components of a big idea: ONE A big idea must articulate your unique point of view.