Do More Faster

Focusing on a small niche has so many advantages: With much less work, you can be the best at what you do. Small things, like a microscopic world, almost always turn out to be bigger than you think when you zoom in. You can much more easily position and market yourself when more focused.

If you have a brilliant idea, it's safe to assume that a few very smart people are working on the same thing, or working on a different approach to solving the same problem.

“As long as I listen to my customers, I never need to have another original idea.”

Startups are about testing theories and quickly pivoting based on feedback and data.

Usage is like oxygen for ideas. You can never fully anticipate how an audience is going to react to something you've created until it's out there. That means every moment you're working on something without it being in the public arena, it's actually dying, deprived of the oxygen of the real world. It's

your category, but your category is too small, then you can broaden your scope and you can do so with leverage.

look for the one thing that you couldn't take away from your customers without them screaming at you. Once they find it, we encourage them to make that one thing even better.

Most people think that the core of a startup is a singular amazing world-changing and earth-shattering idea. It turns out that this idea is almost always completely wrong.

Look for the Pain