Dieter Rams
Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of “Less but better,” Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it.
Walter Isaacson • Steve Jobs
John Maeda, President of the Rhode Island School of Design, says, “Simplicity is about subtracting the obvious and adding the meaningful.”
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
constantly look for things to remove, simplify, and streamline. Be a curator. Stick to what’s truly essential. Pare things down until you’re left with only the most important stuff. Then do it again.
Jason Fried • ReWork: Change the Way You Work Forever
Across all creative fields, what isn’t there is just as important as what is there. In fashion, Coco Chanel advised, “Before you leave the house, look in the mirror and take one thing off.” In music, Miles Davis famously quipped, “It’s not the notes you play, it’s the notes you don’t play.” In design, Jan Tschichold noted that “white space is to be
... See moreIrene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
to make the thing is to make its impact, its memory, the product of its extended use, its legacy, and its language. "Good Design", such that it might exist, is the art of building this phantom value in the future from the most minimal physical compromise in the present.