Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at

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Dieter Rams' "10 Principles of Good Design"; I have been following his principles as much as I can, as they match, more or less, those of UNIX's philosophy:

1. Good design is innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. G... See more

Dieter Rams. The man behind Apple's design philosophy and much of modern electronics. He famously said: "Good design is as little design as possible." 10 principles of timeless design (and why they apply to your life and work): https://t.co/VuVQufPryN