Dieter Rams

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A good product is:

Innovative; it must have creativity

Useful

Beautiful

Easy to use

Unobtrusive, modest

Honest

Timeless ; it won’t become outdated

Doesn’t skip over any small details

Environmentally friendly and doesn’t waste resources

Not overly designed, “less is more”

Patricia Mou • vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat

Alex Dobrenko and added

From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr

Forward by Jony Ive

When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and

steve added

Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential.

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of “Less but better,” Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it.

Walter Isaacson • Steve Jobs

Dieter Rams, the celebrated head of design at Braun in its late twentieth-century heyday, once said that ‘To be a designer, you have to be half-psychologist.’ Though he also claimed that his job became a little easier once he realized he could win over the engineering team by buying ‘a bottle of good cognac to share with them’.

Alice Rawsthorn • Hello World: Where Design Meets Life

“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams

alex and added

Limit everything to the essential but do not remove the poetry.

— Dieter Rams, Less and More

gabriel added