Dieter Rams' "10 Principles of Good Design"; I have been following his principles as much as I can, as they match, more or less, those of UNIX's philosophy:

1. Good design is innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. G... See more

archive of braun product design by dieter rams & co → https://t.co/NkXYqUWRYA... See more

“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams