Diary of a Brand: Hoka
In this Diary of a Brand , I am introducing a new framework: the Brand Growth model — to explain how the Deckers and Hoka team took Hoka from obscurity to main street.
It’s purposely simple, and breaks up brand-building into two phases: definition and scaling. Definition is about distinctiveness — solving a problem for a specific niche. Scaling is a... See more
It’s purposely simple, and breaks up brand-building into two phases: definition and scaling. Definition is about distinctiveness — solving a problem for a specific niche. Scaling is a... See more
Michelle Wiles 🪄📈 • Diary of a Brand: Hoka
Interesting model and approach to brand marketing