“One of the reasons the tech industry is so creatively bankrupt is that people just focus on attributes you can measure,” said Jony Ive, when told of the insecurity Kushner had confided to Rick Rubin. “I was very lucky at Apple, because Steve [Jobs] showed me there was a way to articulate things like sensibility, intuition, taste, which all start... See more

And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives

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At past companies, the team saw how steep learning curves and jargon kept people from adopting certain productivity apps. Rather than coming up with new terms, the Linear team landed on straightforward units of work—like projects and teams—that are universal and easy to understand. One of the team’s firm opinions is that you shouldn’t need a... See more