Designing for Behavior Change: Applying Psychology and Behavioral Economics

Negative mental states like boredom

Resources

First, we need to plan for data analysis (both qualitative and quantitative) and for refinement and iteration based on that data. That means adding metrics to the application and conducting user research to understand individual behavior, analyzing the data, and making improvements over time based on it.

the product must help the person avoid the cues themselves; it must provide guidance and instruction. And the individual must first know what the cues are — and be able to successfully avoid them.

We try to educate people about the benefits of the action, increase their motivation with money or other rewards, and reduce the (perceived) cost of taking the action.

we want feedback loops to be Timely (feedback is given as quickly as possible after the negative action), Clear (it’s unambiguous that the person is off the mark), and Actionable (they can do something about it, right then, and know how to).

Provide an effective rule of thumb, so they can still make a quick decision

Fundamental Attribution Bias

the future action is closed off, instead of threatening a punishment.