Deploy Empathy: A Practical Guide to Interviewing Customers
“Tell me about her. What’s her big dream? What do you think may be holding her back the most in life, right now? Has she ever experienced coaching before? Do you think she’d be open to coaching? Why do you think she’d benefit from speaking to me?”
Rich Litvin • The Prosperous Coach: Increase Income and Impact for You and Your Clients (The Prosperous Series Book 1)
Empathy, really knowing what it’s like for your potential client, allows you to design products and services they would love because you know what you would want in their shoes
Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
Tad Hargravemarketingforhippies.com
The core team learns how to pursue a direct and unmediated experience of what’s going on in the customers’ lives. What are they aspiring to do? What challenges do they face? What kind of help could the business provide that would actually make a difference for the customers? The concrete sense of what it’s like to stand in the customers’ shoes awak
... See moreCarol Sanford • The Regenerative Business
Principle #3: Empathy before education.