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Membership Handbook
Membership isn’t just “subscription by another name” (though it’s often referenced that way), or about giving consumers access to a product. It’s participation in a larger cause that reflects what they want to see in civil society. In membership, there’s a different social contract or value proposition between the site and its members.
Jacob Cohen Donnelly • Subscriptions Is Perfectly Fine; But Community Can Give You More
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter • 1 highlight
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Members, more than any other kind of customer, need to feel connected to the organization and to one another. Members can provide guidance and help to one another, can review products, and can even create new content for fellow members.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Membership is a concept that is timeless, important, and powerful. It is part of our innate humanity to gravitate toward community. Once trade economies developed, we proved we were willing to pay a premium for connection, and the Membership Economy was born.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Through membership, members can be perceived as important, connected, or successful. In short, membership makes us feel good.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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And of course, the membership model changed completely. Exclusivity-based Consumer membership (whether Guardian Live or even a basic content paywall) was taken off the agenda, and the priority became delivering the public good Citizens needed, and asking for direct financial support in return.
Jon Alexander • Citizens: Why the Key to Fixing Everything is All of Us
