Subscriptions Is Perfectly Fine; But Community Can Give You More

Moving from audiences to communities. Memberships and subscriptions hold the promise of closing the gap between media brands and their audiences. When your audience is your customer, you tend to provide better services. The advent of tokens and decentralized autonomous organizations would seem to represent the next step. It is logical for a communi... See more

Membership is about connection and access over privacy and ownership—and not everyone values these the same way

Community is the currency of the new internet and memberships is how you’ll get paid.

3. Media needs subscriber governance: Subscriptions are mostly pitched as giving access to content. You pay so you can get around the annoying paywall. But the increased familiarity of paying for content will also lead to the desire to give more feedback on it. Substacks have comment sections and Discords where a sole proprietor has to answer to fa... See more

Subscriptions, also known as channel memberships, may include various benefits: private chat groups, expert paid content, paid Q&As, and native ecommerce.