Decoding ‘story’
Bernadette shares ten things that good stories do; if the story you’re telling yourself (and others) doesn’t do these things for you, you might need to dig deeper and find a better story, one that’s more true and more effective. Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
That’s how we find what we need: We start with ourselves. Our personal experiences. Our observations of the world. Our successes and failures and everything in between. From there, we find stories, and from those stories, we can find the content we need to connect, communicate, and convince. Almost all my metaphors are personal stories or anecdotes
... See moreMatthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
“Great brands are based on stories that tap into deep belief systems. And to stand out today, brands need to think of themselves as stories that tap into belief systems, because belief systems can draw like-minded people together and spark transformation certainly more than any specific product or feature.”
– Sara Wilson, audience-first brand, conte... See more
– Sara Wilson, audience-first brand, conte... See more