Decoding ‘story’
Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
‘story’ in the sense I mean it: a foundational narrative that shapes every aspect of our world. Everything we build, literally and metaphorically, from the physical infrastructure of our society to our institutions and all the products of culture, have their roots in the story and reflect its logic back to us. The story surrounds us on a daily basi
... See moreJon Alexander • Citizens: Why the Key to Fixing Everything is All of Us
A frame, in other words, is a way you hang a story on to a consumer’s existing worldview.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
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a simple three-step narrative for action: the story of self, the story of us, and the story of now.