Decoding ‘story’
Do we identify with the story it represents? Will it help us find and fuse with people-like-us? Does it offer us connection? Does it allow us to feel like better versions of ourselves? Does it offer us status? These are the questions that matter.
Will Storr • A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade
allow our stories to guide our actions, deepen our understanding and create meaning and belonging.