Decoding ‘story’
Do we identify with the story it represents? Will it help us find and fuse with people-like-us? Does it offer us connection? Does it allow us to feel like better versions of ourselves? Does it offer us status? These are the questions that matter.
Will Storr • A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade
allow our stories to guide our actions, deepen our understanding and create meaning and belonging.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
The story also acts as a conduit of information, wisdom, and values around which people can unite. In this sense, a story creates coherence. It takes disparate and confusing elements and integrates them into a meaningful plot. It turns a problem into a mission and moves us through a series of events towards redemption.