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Decoding brand love
Create an emotional connection with users. Some companies have users, others have fans. The difference is emotional connection and mission alignment. Building a true fanbase helps acquisition, product development, competitive differentiation and retention.
Mario Gabriele • The Wisdom List: Leif Abraham
“Would you rather buyers loved your brand or merely tolerated it? Would your customers honestly care if you went out of business tomorrow? Would they fight for its survival? That’s the difference between brands that are shaped by ‘category fit’ and ones built on true fandom.”
From In the Future All the Worlds Most Iconic Brands Will be Built on
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