Decisions and Desire
Thought-based decisions are deductive while emotion-based are inductive. Inductive puts acting before thinking, establishing a market position and then doing the work, selectively emphasizing the supporting evidence and ignoring the nonsupporting evidence.
Brendan Moynihan • What I Learned Losing A Million Dollars
Most of us are driven by this internal division between heart and mind. I often return to this concept that people fall somewhere on the spectrum of heart-heavy versus head-heavy. This dictates much of reality that materializes around them.
Heart-heavy people are very instinctive, driven by an eagerness or compulsion to follow emotion, fullness of e
... See moreAll of my best decisions in business and in life have been made with heart, intuition, guts, not analysis. When you can make a decision with analysis, you should do so. But it turns out in life that your most important decisions are always made with instinct, intuition, taste, heart.