David Chang’s Unified Theory of Deliciousness

DeLong and Hofstadter both found great beauty in what the latter called strange loops—occasions when mathematical systems or works of art or pieces of music fold back upon themselves. M. C. Escher’s drawings are a great, overt example of this. Take his famous picture of two hands drawing each other; it’s impossible to say where it starts or ends. W... See more

ltimately this whole theory amounts to an argument for breaking down the barriers that prevent people from understanding delicious food from other cultures. Europeans like sauerkraut—but kimchi is this weird foreign entity. They’re both salty, rotten cabbage! It shows you just how shallow human nature is, for someone to say, oh I’ll eat this but I’... See more

In fact, the more obviously conceptual a dish is, the less powerful it will be. This is something that still bothers me about our ceci e pepe dish. If I could do it again, I wouldn’t call it that—I’d name it something like chickpeas with buttered noodles. Ceci e pepe is too explicit. It’s telling diners what to think instead of letting them draw th... See more