Customer.io: The $400M HubSpot of Product-Led Growth

So, it's developing that product maturity that then allows you to minimize your cost of customer acquisition and ultimately, if you're building great software, LTVs should be infinite. And so software businesses end up working really well when you build mature products that a customer is then continuing to renew and cost of customer acquisition or ... See more

First, we pivoted, redefining our business. We “fired” all our unprofitable customers and sharpened the product specifically for power users. We borrowed against our receivables to keep growing without dilution. Little by little, the bet paid off, and we scaled our revenue 10x, from $70k/mo to $700k/mo.