Customer traction is the hard part

There are endless tasks to be done in starting a new venture. But most of the tasks are necessary but insufficient. You can’t begin without them, but by themselves, they won’t create enough impact for your work to make a change happen.

And every new project must create change, or else it fails.

We spend our time focusing on the tasks because the task... See more

A new business is complicated. It involves weaving together suppliers, partners, customers, processes, technology, leases, employees, logos, capital and more.

Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward.