Choose your customers
seths.blog
Choose your customers
Change your project, change your future. And your project is a direct result of the clients you choose to serve.
Seth's Blog : Moving toward ease
Pick a customer instead of an idea: “One of the best pieces of advice I ever got was that when you're starting a company, you often think you're picking an idea, but you're really picking a customer. It's actually pretty easy to change your idea, but it’s way harder to change the customer you're serving,” says Agrawal.
Superhuman
Britt Gage added
It’s critical to start with the right set of early customers to kick off all the self-reinforcing growth cycles we’ve discussed above. You have to start by knowing who your best early customers will be — for productivity/collaboration companies that’s often knowledge workers on remote and distributed teams, and often engineers.
Medium • Zero to 1: Product Fundamentals for Go-To-Market
sari and added
Sterling Proffer and added
You'll note that I've started with you as the center of your business building process, and there's a reason for this. Part of the challenge of getting something started is that you look externally into the world and you see all sorts of things that you might do. That array of choices keeps you from doing something.
Charlie Gilkey • The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth
Sometimes finding and working with a single customer, then adding another, and then another, is a very useful and solid way to begin. And sometimes that can even be the end goal — one where your focus is on the relationship and the paid work at hand. Sometimes the best plan is focused on your current customers’ success, not on chasing leads and gro
... See morePaul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Invest in product, and build something customers love, Define your ideal buyer persona, Come up with your acquisition strategy // build your flywheel, Determine your payment model, Drive towards efficiency
Caroline Clark • Page Not Found
sari added