Customer Acquisition Is the Only Viable Growth Strategy in B2B, Says Ehrenberg-Bass’s Romaniuk
Which customers should you acquire, and how should you go about acquiring them?
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Thus, both businesses rely on having a high customer retention rate. They have an expectation that once you start using their product, you will continue to do so. This is the same dynamic as a mobile telephone service provider: when a customer cancels his or her service, it generally means that he or she is extremely dissatisfied or is switching to
... See moreEric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
them? Customer retention: Are we gaining or losing
Gene Kim, Kevin Behr, • The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
3. Retention builds an acquisition competitive edge: - As you increase retention, monetization, and LTV, you can pay more to acquire a customer. In doing so, you can push competitors out of acquisition channels, open up new channels that were previously too expensive, and grow faster.