Customer Acquisition Is the Only Viable Growth Strategy in B2B, Says Ehrenberg-Bass’s Romaniuk
Growth is a key priority for every business, and acquiring new customers is a major driver of growth.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Companies with active communities generate 33% more revenue growth (McKinsey, 2024) and reduce their customer acquisition costs by up to 55% (Harvard Business Review, 2023).
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Our customer retention was predicated on the types of customers the salespeople chose to target and the expectations they set with each new account.