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Culture Is the Client
To maintain ecosystem health, we must reject the cynical “poptimist” framing of culture as a mere vehicle for entertainment and commerce and instead promote the benefits of constant cultural refresh.
Culture: An Owner's Manual • Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism
When culture and the subjects studied are inherently messy, esoteric, and subjective, it’s challenging to quantify and clearly tie financial value to cultural concepts and their relevance. While endlessly attractive and provocative, the philosophical nature of cultural analysis is futile unless it’s developed and delivered with a problem-solving mi... See more
Noël Theodosiou • The Radical Potential of Semiotics & Cultural Strategy
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
... See moreToby Shorin • Life After Lifestyle
