Culture Is the Client

Here, you're architecting memory. Establishing logic. Encoding rhythm. Strategy becomes an infrastructure for cultural engagement. Not reactive. Not tactical. But deeply intentional.

This is what lets a brand metabolise change without losing itself. Because culture will keep moving. And brands that don't have an OS? They glitch.

“Why aren’t we thinking about these values from slow fashion or slow food and applying them to our digital lives?”

Community-funded research: Strategists are bypassing client gatekeeping and building direct relationships with culture. Paid by readers, not briefed by brands.