
Saved by Maarten and
Culture Is the Client
Saved by Maarten and
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
... See moreIdentity is the cornerstone of culture.