Cristina Cordova (ex Head of Platform & Partnerships at Notion)

find an excellent partner in crime to run the go-to-market side of your business.

Perhaps more important than the venture firm itself is the specific partner that leads the investment—because, almost always, the partner who leads the round will join the startup’s board of directors. “We have always, always, always solved for the person joining the board,” Michelle Zatlyn, the co-founder of Cloudflare, told me. “It didn’t matter