Saved by sari
DIP 022: Creatures (and creators) of habits
habit-forming products create associations in users’ minds—and that the solution to their pain may be found in your product’s use.
Nir Eyal • Hooked: How to Build Habit-Forming Products
1 The Habit Zone
Nir Eyal • Hooked: How to Build Habit-Forming Products
Discipline Fades, But Good Design Lasts Discipline and motivation come and go, but a well-designed routine stays strong. You can't always count on feeling motivated, but you can count on good habits.
Our thermostat was made to be on people’s walls for ten years. By design, it would become like a piece of art—occasionally admired and adjusted, mostly fading into the background. But every time they opened the random-stuff drawer in their kitchen, they’d see the cute little Nest screwdriver. And they’d smile. Every time they’d need to replace the
... See more