Saved by sari
DIP 022: Creatures (and creators) of habits
How I Got Hooked
Nir Eyal • Hooked: How to Build Habit-Forming Products
The differentiator is whether something fits so naturally into people's existing habits that removing it feels like amputation.
That fit can't be designed in advance. It emerges from the intersection of capabilities you've collected, the pressure points where habit and frustration collide, and timing you can't control. Our job isn't to predict that
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Nir Eyal • Hooked: How to Build Habit-Forming Products
Most productivity nerds have a love/hate relationship with our need to try new tools and systems. Our default is to fight against this urge.