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DIP 022: Creatures (and creators) of habits
Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Habit-forming technologies are both. These services seem at first to be offering nice-to-have vitamins, but once the habit is established, they provide an ongoing pain remedy.
Nir Eyal • Hooked: How to Build Habit-Forming Products
How do you turn a newcomer into a regular? By building a compelling habit. This might involve reading updates, meeting new challenges, or deepening personal connections. Now it’s time to imagine what your core product habit could be.
Amy Jo Kim • Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
Most of the time, our consumption patterns are based on habit, not new thinking.
Shane Parrish • The Great Mental Models Volume 2: Physics, Chemistry and Biology
HABITS ARE NOT CREATED, THEY ARE BUILT UPON
Nir Eyal • Hooked: How to Build Habit-Forming Products
As we will learn in chapter five, users also increase their dependency on habit-forming products by storing value in them
Nir Eyal • Hooked: How to Build Habit-Forming Products
Incentives can start a habit. Identity sustains a habit.