Creativity & Consistency: Driving Growth for the Worlds Largest Beer Brands - Marcel Marcondes
Last week, i tried to convince 300 marketers of my crazy plan.
I explained how I plan to beat McKinsey with 1 FT Marketer at my company.
Here are 10 principles driving the strategy:
Principle 1: Master the audience funnel
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Brand marketing strengthens performance marketing by providing creative foundation and testing capabilities for scaled advertising success
TRANSCRIPT
I think there's this stigma that brand marketing and performance marketing are sort of at odds with each other. I very much follow kind of the sort of thought that brand marketing is performance marketing. Everything is some form of performance marketing. It just might not be as attributable. So like the ability to actually map back to every single
... See moreThe 2025 State of Brand Presented by Red Antler
The 2025 State of Brand explores emerging branding trends including minimalist communication, subtle technology use, authenticity, optimism endorsement, and prioritizing human experiences to build lasting consumer trust and societal impact.
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