Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
Catharine Slade-Brookingamazon.com
Saved by shashaank and
Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.
Poppy Thaxter • “The best results arrive from solid and trustful relationships.” Atelier ...
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Many hours are spent debating the following:
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with tr... See more
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with tr... See more
Michael Fitzsimmons • How do you build a brand people love?
Great design firms must be able to create solutions that can last for many years. Their thinking capability matched with their creative capability represents some of the greatest talents when it comes to brand building, bar none.