Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

And finally, these habits will help you evolve from a project mindset to a continuous mindset. Rather than thinking about discovery as something that we do at the beginning of a project, you will learn to infuse discovery continuously throughout your development process. This will ensure that you are always able to get fast answers to your discover

Moving from feature teams to empowered product teams is at the core of changing how you solve problems, and this involves introducing real product discovery skills. Yet it’s easy to just continue doing the design and development of new features, but now pretend this is product discovery.

The key is whether or not the solution generates the necessary

Discover for value and then deliver on that value. Use your product vision as a lens to focus your discovery, but use the qualitative feedback from your customers to refine what you deliver.

In my experience working with product teams, many are already adopting many of the discovery activities you will learn about in this book. Customer interviews, usability testing, and A/B testing are pervasive. What is rare is for teams to adopt these discovery activities in a structured and sustainable way,…

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After some reflection7, I realized there’s an underlying structure to discovery that we can use to guide our work. It starts with defining a clear outcome—one that sets the scope for discovery. From there, we must discover and map out the opportunity space—this is what gives structure to the ill-structured problem of reaching our desired outcome. I

To distinguish teams who occasionally do modern discovery activities from teams who do continuous discovery, we’ll adopt the following definition of continuous discovery: At a minimum, weekly touchpoints with customers By the team building the product Where they conduct small research activities In pursuit of a desired outcome