Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

measure creativity using three primary criteria: fluency (the number of ideas we generate), flexibility (how diverse the ideas are), and originality (how novel an idea is).

No customer would ever say, “I wish I had more streaming-entertainment subscriptions.” But they might say, “I want access to more compelling content.” Review each opportunity on your tree and ask, “Have we heard this in interviews?” If you had to add opportunities to support the structure of your tree, you might ask, “Can I imagine a customer sayin

By addressing only one opportunity at a time, we unlock the ability to deliver value iteratively over time. If we spread ourselves too thin across many opportunities, we’ll find ourselves right back in the waterfall mindset of taking too long to deliver too much all at once. Instead, we want to solve one opportunity before moving on to the next.

Over-relying on one set of factors at the cost of the others.

2. Generate ideas alone. Take some time to jot down as many ideas as you can. When you get stuck, take a break, and come back to it. If you are still stuck, try to find inspiration from your competitors and analogous products. For analogous products, think broadly. You aren’t limited to just the other players in your space.

Usability assumptions: Is it usable? Can customers find what they need? Will they understand how to use it or what they need to do? Are they able to do what we need them to do? Is it accessible? Ethical assumptions: Is there any potential harm in building this idea? This is an area that is grossly underdeveloped for many product trios. As an indust

To story map your ideas:

Map out the steps each actor has to take for anyone to get value from the solution. Be specific. What does each actor need to do in order for someone to get value from the solution? For example, an actor has to engage with a chatbot by asking a question or making a request, the chatbot then needs to respond, and so on.

Simulate an Experience, Evaluate Behavior