Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

6. Continuous: And finally, these habits will help you evolve from a project mindset to a continuous mindset. Rather than thinking about discovery as something that we do at the beginning of a project, you will learn to infuse discovery continuously throughout your development process.

Take an Inventory of the Opportunity Space

Viability assumptions: Should we build it? There

Good discovery doesn’t prevent us from failing; it simply reduces the chance of failures. Failures will still happen. However, we can’t be afraid of failure. Product trios need to move forward and act on what…

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Many work in organizations where the leaders have not had a chance to see how good product teams work up close. And as such, they’re unable to effectively coach and develop their people.

This is why a weekly touchpoint with customers is a key part of the definition of continuous discovery

The fifth mindset encourages you to don your scientific-thinking hat. Many of us may not have scientific training, but, to do discovery well, we need to learn to think like scientists…

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Finding the best path to your desired outcome is what researchers call an “ill-structured problem”—also commonly called a “wicked problem.” Ill-structured problems are defined by having many solutions. There are no right or wrong answers, only better or worse ones. Much of the work when tackling an ill-structured problem is framing the problem itse

The goal with the snapshot is to capture as much of what you heard in each interview as possible. It’s easy to discount a behavior as unique to a particular participant, but you should still capture what you heard on the interview snapshot. Be as thorough as possible. You’ll be surprised how often an opportunity that seems unique to one customer be