Start by turning each of your individual maps into a collection of nodes and links.

pre-mortem encourages you to ask, “Imagine it’s six months in the future; your product or initiative launched, and it was a complete failure. What went wrong?”

a product outcome is within the product trio’s span of control. Business outcomes, on the other hand, often require coordination across many business functions.

Our goal when considering our simulation evaluation is to define what success looks like. In other words, if our assumption is true, what would we expect the participant to do?

Limiting our work to only the opportunities that might drive our desired outcome is what ensures that our products are viable over the long run and not just desirable in the moment.

Second, if you have a mature product and you have a traction metric that you know is critical to your company’s success, it makes sense to assign this traction metric to an optimization team.

Our primary research question in any interview should be: What needs, pain points, and desires matter most to this customer?

Identify the key actors. Who

Osborn outlined four rules for brainstorming. One, focus on quantity. In other words, generate as many ideas as you can. Two, defer judgment, and separate idea generation from idea evaluation. Three, welcome unusual ideas. And four, combine and improve ideas.