Content Cadence: How Often You Should Publish Blog, Video, and Social Media Content
Erica Santiagoblog.hubspot.com
Content Cadence: How Often You Should Publish Blog, Video, and Social Media Content
How often should you post?
You know that if you want to build a personal brand and connect with an audience, you need to create content.
But how often should you post?
Daily? Weekly? Monthly? What is the right cadence?
Let’s simplify this with a basic formula.
The first step is to set your minimum quality threshold. This means defining the least amount
... See moreFrom the Kadama CEO’s POV, there are 2 approaches to defining a content strategy that’s worked for him: Posting weekly / monthly: Higher production quality videos that your audience expects – you know these videos come out less frequently, but will likely have cultural impact or effects. You may be building suspense around a series for example and... See more
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What to Monitor:
- Blog metrics like page views, time on page, and bounce rates.
- Social media engagement, including clicks, shares, and comments.
- Video completion rates and audience feedback.