Content Ecostyem: How to Engage Audiences Across Blogs, Social Media, and Video
a successful content ecosystem guides your audience through their journey — from awareness to consideration to conversion.
Laura J. Bal • Content Ecostyem: How to Engage Audiences Across Blogs, Social Media, and Video
What to Monitor:
- Blog metrics like page views, time on page, and bounce rates.
- Social media engagement, including clicks, shares, and comments.
- Video completion rates and audience feedback.
Laura J. Bal • Content Ecostyem: How to Engage Audiences Across Blogs, Social Media, and Video
Passarinee Phansaichua (Peachy)
Feedback to monitor
- Blogs are for depth — educate your audience with detailed, actionable insights.
- Social media is for conversation — engage with bite-sized, visually appealing content.
- Videos are for storytelling — use them to show, not just tell.
Laura J. Bal • Content Ecostyem: How to Engage Audiences Across Blogs, Social Media, and Video
Passarinee Phansaichua (Peachy)
Tailor Content to Each Platform