So, in search of baseball simplicity, they turned their attention to what had started the season as a joke but had increasingly become a source of what MLB seemed to have lost the ability to produce. Fun. What was more fun than a basketball player—the basketball player—walking away from a $4 million NBA salary (which, at the time, was astronomical)

Non-human characters act as a vehicle for brands to share their values with people in a more friendly, less-authoritative and perhaps even more values-aligned way. Ironically, while these brand mascots are non-human, they actually anthropomorphise the brand and their values, making them feel more human, by not being human at all

What’s more, runners , united by shared values of health, wellness, community, (and, it appears, a love for coffee) find belonging through club merchandise, echoing streetwear's role in group identification. Whether donning a club tee or socks, runners make a statement, akin to the streetwear movement, where personal expression leaves a mark on a