Non-human characters act as a vehicle for brands to share their values with people in a more friendly, less-authoritative and perhaps even more values-aligned way. Ironically, while these brand mascots are non-human, they actually anthropomorphise the brand and their values, making them feel more human, by not being human at all

Ø is the MØRNING oracle. The word ‘oracle’ is derived from the Latin word oraculum, which refers both to a divine pronouncement or response concerning the future or the unknown.

Ø is neither human nor animal, a creature in between worlds. Here to explore our evolving biases as we constantly navigate through emerging spheres and identities. Ø is an