Complexity cartoon - Business Illustrator

- reality is indescribably and irreducibly complex - models are representations of reality which we use to make it somewhat easier to navigate - models are always flawed - we are trained by schooling etc to try to update/refine models for greater accuracy,

In 2004, I sat down in my boardroom with our strategy documents and started to dissect them. There were lots of familiar and comfortable terms. We had to be innovative, efficient, customer centric, web 2.0 and all that this entailed. Alas, I suspected these common “memes” were repeated in the strategy documents of other companies because I was pret... See more