Community = culture

Our collective idea of “community” has changed dramatically over the past couple of decades. Tectonic societal and economic shifts, as well as blindingly fast advances in technology, have caused each of us to periodically erase and redraw our own definitions and expectations of the communities around us.

Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more

Building community starts with finding a common thread that brings people together. Common experiences that the members of a community have had help define what a community is all about and make it possible for members to rely on one another for support. Companies who want to build these kinds of communities have to act small even if they aren’t. T

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Amateurs try to manage a community, but great leaders create more leaders. Nearly every challenge of building a community can be met by asking yourself, “How do I achieve this by working with my people, not doing it for them?” In other words, approach community-building as progressive acts of collaboration—doing more with others every step of the w... See more

Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more

I sometimes think about communities as human search engines. Groups with trusted relationships and a healthy sense of belonging are a great way for people to answer questions in their lives. And in fact, that’s what many people use communities for. We regularly work with communities of change-makers and most activities in the online forums are sear... See more