Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
It can’t be, as Lady Gaga warned, “Thanks for buying my record, fuck you.” Your relationship with your fans must be more than transactional. It must be deeper. It should be for life. As she explained, she wants to tell her fans, “Thank you for buying my record—and I will live and die and breathe my art to protect your dreams because you protect min
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Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age
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