Community-building — amanda ngo
Radha Agrawal • Home - BELONG: Find Your People, Create Community, and Live a More Connected Life
People have been attracted to tribes of like-minded others ever since the time of ancient humans, who communed in close-knit groups for survival. But beyond the evolutionary advantage, community also makes us feel a mysterious thing called happiness.
Amanda Montell • Cultish: The Language of Fanaticism
“Why should we invest in community over all of the other things we could be investing in?” And once you're ready to make that investment, how does a business build a legitimate community that creates authentic belonging for members, while also driving business outcomes? Can you measure it? How do you know it's working?
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
THE RIPPLE EFFECT If you participate with genuine curiosity, a community can impact your path in unexpected ways. You join with a specific benefit in mind, but the relationships that flourish unlock opportunities that might have once seemed outside of the realm of possible. A writer might meet a developer, and together they start a profitable start
... See moreAnne-Laure Le Cunff • Tiny Experiments: How to Live Freely in a Goal-Obsessed World

A critical takeaway here is that creating community involves far more than offering a trade or a transactional relationship. It includes offering a space (digital or physical) and experiences that inspire feelings.