Community Acquisition Channels: Beyond "Build It and They Will Come"
blog.discourse.org
Community Acquisition Channels: Beyond "Build It and They Will Come"
7. Build a community pre-launchKey question: Could you build a community now to leverage later?The founders of Stack Overflow both had large communities of existing followers from their previous online endeavors.
Lenny Rachitsky • How the biggest consumer apps got their first 1,000 users
First, build something people want. Community cannot be forced. It’s something that buds organically around what people value and want to talk about. If your product solve a real problem and you find the right early adopters (pre-requisites for being able to grow) — look out for where these people are talking.
Jaryd Hermann • How Notion Grows
Substack's primary growth loop is what we call a User Generated, User Distributed content loop within Advanced Growth Strategy program.
Brian Balfour • Substack's Core Growth Loop — Brian Balfour
“I see this as an evolution of the digital playground that Poolsuite has been - you don’t have investors to answer to, just community token holders, and that makes it take a very different direction.”
Clara Hogan • Founder of Poolside FM Knows How to Make Shit Go Viral · Worklife Blog
Also, much like a small homestead on a hundred acres, websites were closed ecosystems and isolated. There were no social networks or marketplace platforms to tap as a firehose channel for building an audience, and there was no real mechanism for ‘going viral’.
You had to grow your traffic the old fashioned way – by asking your digital neighbors for... See more
You had to grow your traffic the old fashioned way – by asking your digital neighbors for... See more