The future of fitness is together but alone

For some, social isolation will leave them craving the community aspect of their favorite studio or gym more than ever before. Others who responded to the pandemic by purchasing a Peloton, outfitting a home gym, or downloading an app like Obé Fitness might not turn back.

The big picture: this crisis is amplifying concerns brick-and-mortar operators have been wrestling with in recent years. Mainly, will on-demand and connected fitness offerings poach their members?

Sport connects us all, we know that. But what strikes me about this innovation wave in fitness is the emotional access. It’s the antidote to social media, and the mindless scrolling and fear of missing out. These platforms convene us, activate us and give us judgement-free common goals from the comfort of home. As wellness increasingly becomes a wa... See more

Meanwhile, quarantine has accelerated the at-home fitness trend, led by high-tech offerings from the likes of Peloton and Mirror.