at times more powerful than pleasure/pain. For example, in some situations, people will accept pain (buying home insurance) in order to overcome fear (anticipation of your house burning down).
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Culture is an Ecosystem: A Manifesto Towards a New Cultural Criticism (2)
Andrew McCluskey added
the holy grail for recommendation systems
Joe Edelman • Human Values
Stuart Evans added
Using emotion in your content is essential to creating a unique value, and you will need to learn how. This is because information alone rarely sways people. Only feelings do.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
value is actually the percentage chance that whatever you thought you saw in the population was really just due to random variation and not your intervention.
Matt Wallaert • Start at the End: How to Build Products That Create Change
It is often used to mean benefits, offering, unique selling point (USP) or differentiation, and is also generally regarded as the preserve of sales and marketing and not linked to an organization’s strategy.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
every.to • The Neuroscience of Achieving Your Goals
Lillian Sheng added