"Try not to use words like “surprisingly,” “predictably” and “of course,” which put a value on a fact before the reader encounters the fact. Trust your material.""Actually a simple style is the result of hard work and hard thinking; a muddled style reflects a muddled thinker or a person too arrogant, or too dumb, or too lazy to organize his... See more

Let's put them all together. Useful writing tells people something true and important that they didn't already know, and tells them as unequivocally as possible.