
Clear and Simple as the Truth

simplifying your language doesn’t simplify your message: Accessible writing can still be profound. “I try to write using ordinary words and simple sentences,” said essayist Paul Graham. “That kind of writing is easier to read, and the easier something is to read, the more deeply readers will engage with it. The less energy they expend on your prose
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
The feature of classic style that makes it a natural model for anyone is its great versatility. The style is defined not by a set of techniques but rather by an attitude toward writing itself. What is most fundamental to that attitude is the stand that the writer knows something before he sets out to write, and that his purpose is to articulate wha
... See moreFrancis-Noël Thomas • Clear and Simple as the Truth: Writing Classic Prose - Second Edition
"Try not to use words like “surprisingly,” “predictably” and “of course,” which put a value on a fact before the reader encounters the fact. Trust your material.""Actually a simple style is the result of hard work and hard thinking; a muddled style reflects a muddled thinker or a person too arrogant, or too dumb, or too lazy to organize his thought... See more