Everything you could say about Clavicular — the 20-year-old looksmaxxer who is one of the internet’s first main characters of 2026 — feels optimized for algorithmic traction. He has lived his life in order to be a hook for a social media post.

One of Clavicular’s first real brushes with internet fame came from this photo which got popular on Reddit... See more

But you shouldn’t see these figures as disengaged from ideology because they treat the real world solely as a field in which to sow content and reap online engagement. Instead, Clav’s total submission to content is an ideology in itself — and an increasingly influential one.