But you shouldn’t see these figures as disengaged from ideology because they treat the real world solely as a field in which to sow content and reap online engagement. Instead, Clav’s total submission to content is an ideology in itself — and an increasingly influential one.

Everything you could say about Clavicular — the 20-year-old looksmaxxer who is one of the internet’s first main characters of 2026 — feels optimized for algorithmic traction. He has lived his life in order to be a hook for a social media post.

One of Clavicular’s first real brushes with internet fame came from this photo which got popular on Reddit... See more