Found my ideal customer

Inside your customer base are more signals. What’s the sweet spot between the customers you love and those who love you?

Mine was early-stage SMB SaaS founders in healthcare, a space I was experienced in and loved. So they became my ideal customer.

Don't skip this step. The riches are in the niches, and you can't niche down... See more

Choosing the right early core customer

Something magical happens when you create a business for a customer base you intrinsically understand! Treating yourself as your first customer can save you marketing costs, make sure you start with a solid product offering, and much more. Creating a solution to a problem without worrying about how you’re going to sell and market it can allow you... See more