Something magical happens when you create a business for a customer base you intrinsically understand! Treating yourself as your first customer can save you marketing costs, make sure you start with a solid product offering, and much more. Creating a solution to a problem without worrying about how you’re going to sell and market it can allow you... See more

Pick a customer instead of an idea: “One of the best pieces of advice I ever got was that when you're starting a company, you often think you're picking an idea, but you're really picking a customer. It's actually pretty easy to change your idea, but it’s way harder to change the customer you're serving,” says Agrawal.