Sometimes your experiments will show you the correct path.

Confusion is normal when you're building. Follow what customers are willing to pay for!

Your customers will tell you what to build next. You just have to listen.

stop trading time for money

Found my ideal customer

Inside your customer base are more signals. What’s the sweet spot between the customers you love and those who love you?

Mine was early-stage SMB SaaS founders in healthcare, a space I was experienced in and loved. So they became my ideal customer.

Don't skip this step. The riches are in the niches, and you can't niche down... See more