Charged by the word
Writers who price their value based on the number of words they write are 1) implicitly saying “all writers are created equal so just find the cheapest option,” and 2) are working toward the wrong goal. The goal is not to write a 500-word blog post, or a 3,000-word Whitepaper. The goal is to write something that is even more valuable, and even more
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Here’s the sad truth: people don't read anymore.
High on dopamine, they hop, skim, and jump from one stimulating snack to the next.
So make it bite-sized or be ignored. If it takes more than a few choice words to articulate your unique value, you'll become a casualty of attention warfare.
High on dopamine, they hop, skim, and jump from one stimulating snack to the next.
So make it bite-sized or be ignored. If it takes more than a few choice words to articulate your unique value, you'll become a casualty of attention warfare.
Tom White • Why Less Is More When Pitching Yourself
Every piece of writing offers the reader a deal. In return for their time and attention, they receive some sort of value.