Chapter 12: Easy Peasy, Lemon Squeezy | Chapter 13: One Step at a Time | Chapter 14: Invisible Strings | Chapter 15: Fits Like a Glove | Chapter 16: “Marco…” | Chapter 17: Dig Your Heels in | Chapter 18: Together for the Kids | Chapter 19: I Am My Word | Chapter 20: So Close I Can Smell It | Chapter 21: You Win Some, You Lose Some
1. Delay Your Intuition : Most people form an impression in seconds and spend the rest of their time confirming it. The best wait for all the information before letting their intuition speak.
2. Loss Aversion Creates Permanent Programs: Once you give people something (a perk, a feature, a benefit), it’s nearly impossible to take back. The founder... See more
2. Loss Aversion Creates Permanent Programs: Once you give people something (a perk, a feature, a benefit), it’s nearly impossible to take back. The founder... See more
Brain Food: The Three Lenses of Opportunity Cost
1. Delay Your Intuition : Most people form an impression in seconds and spend the rest of their time confirming it. The best wait for all the information before letting their intuition speak.
2. Loss Aversion Creates Permanent Programs: Once you give people something (a perk, a feature, a benefit), it’s nearly impossible to take back. The founder... See more
2. Loss Aversion Creates Permanent Programs: Once you give people something (a perk, a feature, a benefit), it’s nearly impossible to take back. The founder... See more
Brain Food: The Three Lenses of Opportunity Cost
This all may sound highly unnatural, but I promise that, even if it is the most ambiguous step, intervention selection is surprisingly intuitive. Most of your nonconscious brain is busily chunking away on precisely these kinds of trade-offs all the time: we pair complementary flavors in cooking, triangulate location/cost/proximity to our favorite
... See more