cf #72: an ugly-but-functional reporting spreadsheet
*The Irregular Report: WORK*
docs.google.comreturn_yEZ9JU9fpZ.pdf
storage.googleapis.comThe most critical aspect of this step is expanding your view of the dominant numbers. Until you start to monitor and measure key metrics related to CLV, and build a game plan towards improving them, you will continue to over-optimize the two or three dominant numbers you’re used to.
Valentin Radu • The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
The guide simplifies marketing attribution by exploring key technologies, including pixels, cookies, tags, and statistical methods, to help marketers optimize their strategies and enhance campaign performance effectively.
LinkLet’s look at a hypothetical example:
Page one: 1,000 visitors
Page two: 500 visitors (50% page one to page two conversion rate)
Page three: 400 visitors (80% page two to page three conversion rate)
Page four: 200 visitors (50% page three to page four conversion rate)
Opt-ins on page four: 50 (25% opt in rate for that page) Where’s the most impactful le... See more
Page one: 1,000 visitors
Page two: 500 visitors (50% page one to page two conversion rate)
Page three: 400 visitors (80% page two to page three conversion rate)
Page four: 200 visitors (50% page three to page four conversion rate)
Opt-ins on page four: 50 (25% opt in rate for that page) Where’s the most impactful le... See more