For example, a news website or a blog or an academic journal website would fall into this category. If you are one of these sites, how do you measure success? Don’t say Visits or Average Page Views, or I will be very sad. You need to measure Visitor behavior, because in this case the behavior will indicate whether you are doing something of value.

To measure profitability, it helps to know your Cost per Visitor (CPV) and Earnings per Visitor (EPV).

use the Top Content report to identify all query-string parameters. Sort the pageview metrics in ascending order. This will help you quickly identify which URLs get only one or two pageviews. These URLs usually contain a unique query-string parameter that may or may not be useful.