Saved by Danielle Vermeer and
Can Fashion Designers Really Learn to Be Sustainable?
Greenwashing — when a brand’s marketing around #sustainability runs counter to its business practices — is rampant in fashion. Buzzwords like “eco-friendly” and “conscious” litter marketing messages and advertisements while offering no practical meaning to consumers. To be fair, there isn’t a universally agreed-upon definition of sustainability,... See more
instagram.comElsewhere, fashion is betting on the impact of circular business models as a way to decouple revenue streams from production and resource use. According to the Ellen McArthur Foundation, clothing production doubled between 2000 and 2015 while during the same period, utilisation of those clothes decreased by 36%.