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A few years later, the email app Mailbox launched with a similar strategy. An incredibly compellingâalbeit a tad more professionalâdemo video racked up one hundred thousand views in less than four hours. This one-minute video, combined with a very cool interface that showed users how many other users were in front of them on the appâs waiting list,
... See moreRyan Holiday ⢠Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
- Embracing single-player mode as a wedge for social products
- Building a product that users feel was built just for them
- Why itâs OK to be unscalableâyou can make it scale later
- Building a familiar product is much easier if youâr
Lenny Rachitsky ⢠Lessons on building a viral consumer app: The story of Saturn
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- Novelty/Entertainment
- Instrumented
James Currier ⢠Viral Effects Are Not Network Effects
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In 2003, University of Virginia gaming roomies Alexis Ohanian (History Major) and Steve Huffman (CS major) were starstruck with the entrepreneurial dream. Their make-the-world-a-better-place idea at the time was a food-ordering app named mmmđ(MyMobileMenu). During their senior year, Steve's girlfriend told him that Paul Graham(PG) was coming to Bo
... See moreAli Abouelatta ⢠đž Reddit
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